Growing Trends

The landscape of greenhouse horticulture has seen radical changes in recent years, and we expect many more change to come.

Sustainable food production is gaining more prominence. Not surprising, considering our environment is facing some major challenges. How are we going to produce more high-quality food without exhausting our limited natural resources?

How will we feed our world in the future?

Consumers are becoming increasingly aware of these issues and are opting for quality produce that not only tastes good, but is also affordable and grown in a sustainable manner.


Sustainability with Grodan

Doing More With Less

Greenhouse growers find themselves in an ever-changing, dynamic market that is influenced by globalisation, expansion and an increase in purchasing power. A market where governments are raising the bar when it comes to growing food that uses less resources, with no CO2 emissions and that ensures of food safety. The challenge for growers is not only to ensure growing costs are reduced and profits are increased, but they also have to comply with society’s vision of sustainable and safe cultivation – which is becoming an absolute necessity. The Grodan Group is ready to contribute towards this by offering solutions that help growers do more with less – and in a better way. Or as we call it, Precision Growing.


Key Challenges

Today’s challenges in horticulture stretch further than increasing profit and decreasing costs. Global challenges, such as an increasing need for food and the scarcity of resources, demand a more efficient and effective approach to growing. Our ambition is to help growers achieve more with less – and in a better way.

Grodan substrate solutions are aimed at tackling the following key challenges:

  • Food shortages, natural resource scarcity and sustainable production methods
  • Consumer preferences focused on convenient, healthy, tasty and affordable fresh produce, which is grown both sustainably and safely
  • Profitability for the horticultural sector – given the industry’s dynamic and constantly changing power fields